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Founded in 2015, Victoria Whitbread and Jackie Piper have been bringing back the 1930's British Colour Standard system to the modern home. Derived from a wonderful old colour system created in the 1930s to match products across the British Commonwealth, it fell out of use following the 2nd world war and the advent of digital colour.

All British Colour Standard collections have an eco-friendly aspect to them, whether they are made from recycled materials, or are made in a sustainable fashion in the UK. They visit all manufacturers to check the quality of the materials and where they're being sourced from, and all product packaging from British Colour Standard is easily recycled, understanding that the packaging is just as important as the products inside.