In 1925, working out of a Danish farmhouse, Peter Bang and Svend Olufsen reinvented the radio, developing The Eliminator, the first mass-produced radio that could be plugged into the wall, without the need for a battery. Since then, Bang & Olufsen has always been creating iconic audio and home entertainment products to the highest standards of sound, craft and design. From there, that entrepreneurial spirit of innovation lives on in everything they do. It’s what drives the brand: to change how we all hear, see and feel the world.