Arthur Sanderson had built a wallpaper factory in Chiswick by 1881 and was producing ranges under his own name. When Arthur died in 1882, the company continued to flourish as a family business and by 1899, Sanderson had the largest wallpaper showroom in London and the company was exporting products around the world. In 1919 the company opened a textile-printing factory in Uxbridge, producing Sanderson's own range of fabrics and firmly establishing the brand as a British favourite.

As one of the oldest English soft furnishing brands, Sanderson is famous today for a signature style that is informed by British heritage and designed for modern living. Their look combines classic, hand-drawn patterns with fresh, vibrant colours.